As Director of Creative Marketing & Design at Belle Aire Creations, I oversee fragrance marketing strategy, creative direction, and design execution, partnering cross-functionally to bring innovative home and personal care fragrances to our clients.
Seasonal & Trend Fragrance Collections
Seasonal fragrance strategies and bespoke collections developed through trend analysis, consumer insight, and client collaboration.
Consumer Insights
Design & Product Development
With BAC Studio, I developed a refined pitch deck that showcases the design and creative direction behind insight-driven fragrance narratives, translating trends, consumer behavior, and olfactive strategy into elevated visual storytelling and curated collections.
Through thoughtful design execution and client-facing presentations, I shape brand positioning and bring fragrance concepts to life with clarity, elegance, and strategic intent.
