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I am a strategic, design-led fragrance marketing leader partnering with home and personal care brands to translate consumer insights, trends, and olfactive strategy into elevated visual storytelling, curated fragrance collections, and client-facing brand experiences. With deep experience in product development and design, I bring concepts to life from initial strategy through execution, shaping products, packaging, and presentations with clarity, creativity, and commercial intent.

MY WORK.

brands

BRANDS I WORK WITH.

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BELLE AIRE CREATIONS

As the Director of Creative Marketing & Design at Belle Aire Creations, leading fragrance marketing strategy, brand storytelling, and creative execution for home and personal care brands from concept to market.

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CLAIRE'S

I led global product design and trend-driven development across high-volume categories, delivering commercially successful collections that elevated brand relevance and performance.

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ICING

At Icing, I shaped elevated, fashion-led product concepts and collections, aligning trend insights with a more sophisticated, style-forward customer.

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NEWELL

At Newell Brands, I led a department of designers overseeing packaging and brand design for global consumer brands, delivering cohesive, high-impact creative across multiple categories.

Work from home

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FREELANCE & CONSULTING

Current clients include Beemster Cheese and YM Jewelry, where I deliver thoughtfully designed promotional items, packaging, and custom keychain and jewelry solutions.

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HEFTY

I partnered with marketing and packaging teams to translate brand strategy into cohesive, shelf-impactful design across the Hefty portfolio.

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